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Commercial Success: Breaking Your Band Through Advertising

Event Music 2011
Format Panel
Organizer Caitlin Veitch – Third Side Music Publishing
Description Will a Britney song make you want to drink Pepsi? Do you think of LCD Soundsystem every time you see a pair of Nikes? Think landing an iPod commercial will break your band? Explore these thoughts through the eyes of an advertising agency music supervisor as five of them put their own spin on the same commercial. They'll also share their thoughts on how ads have helped push indie artists to commercial success, the decrease in synch fees for artists in advertising, stock music versus licensed music, and why music supervisors are now also being seen as the new A&R powerhouses.
Questions
Answered
  1. How do music supervisors view music in advertisements as playing a key role in breaking an unknown artist?
  2. Why does the role of a music supervisor also include the handle of A&R rep and how has this job changed, to include music supervisors, from being a position traditionally seen only at record labels and publishing companies?
  3. What are the contributing factors affecting the decrease in synch fees for music in commercials over the past few years?
  4. Is there merit in companies who hire music houses to make stock music instead of licensing music from labels or publishers?
  5. What elements in a song will a music supervisor look for when choosing a piece of music for a particular brand or commercial campaign?
Level Intermediate
Category Music Placement (Film/TV/Ads)
Tags Film & Television, Music in Ads, Music Supervisor
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