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Twitter / Facebook – Your Customer Re-Activation Program

Event Interactive 2011
Format Panel
Organizer Greg Bright Greg Bright
Description Want new customers? – Get SEO. Want to reactivate and engage existing customers? – Get Twitter and Facebook. Unless you are Zappos, you are wasting your time trying to gain new customers from Twitter or Facebook. Selling to existing customers is many times easier than fighting to get new ones. In fact, it’s up to 60 times easier. The pot of gold is right under your nose! Hear two veteran internet marketing professionals present case studies from restaurateurs in Austin and Fort Worth who are using social media to shine a spotlight on their businesses - while giving the owners one big ass megaphone.
Questions
Answered
  1. A fish and a bird? How a sushi restaurant in Fort Worth is using Twitter to improve customer loyalty and frequency.
  2. How a customer reactivation campaign improved sell through by a factor of 60.
  3. Lowering costs and raising margins through existing customers.
  4. Measuring ROI from your social media marketing campaign.
  5. Leveraging the business owner’s time for an effective social media campaign.
Level Intermediate
Category Branding / Marketing / Publicity
Tags Internet marketing, search engine optimization, social media marketing