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Just-in-Time Global Music Marketing: Reach Fans Worldwide

Event Music 2011
Format Panel
Organizer Adam Rabinovitz – IODA
Description Having a lucrative global fan base is no longer an opportunity reserved just for the industry elite. Now more than ever the international markets present a real opportunity for every artist. Reaching those fans however means you need to throw out old conventions of how to market your music. Rather than launching your record in stages across different regions you need to have a global perspective and accept the realities of our digital world. That means launching your music at the same time around the world and using the “just-in-time” information available through today’s tools and analytics to determine what regions you should put your time and investment toward. Buck the old way of doing things while becoming more nimble and you just might find that where your real fans are is not at all what you expected.
Questions
Answered
  1. How do you orchestrate an all-at-once global launch?
  2. What kind of data should I be looking at to inform where I put my marketing investment?
  3. How do I create demand in a new market before the launch if I roll out my music in all regions at the same time?
  4. How do I quantify regional success?
  5. What can I do to expand regional success into other surrounding areas?
Level Intermediate
Category International
Tags digital distribution, global, marketing
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