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Beyond Amazon: Sustainable Retail Models of the Future

Event Interactive 2011
Format Panel
Organizer Elizabeth Greene – Zocalo
Description We are moving into an era in which traditional in-store retail and e-commerce are undergoing a transformation from static buyer-seller relationships to dynamic user-influenced products, supply chains, and sales channels. Sustainability in product design, profitability, and brand image is paramount to the success of your company, and delivering physical products to consumers with highly diversified needs and interests requires designing the right product for the right customer, selling that product in the right place at the right time, and investing your company in the product beyond the useful life of the product itself. Cradle-to-cradle product lifecycles, algorithmic matching of product characteristics with consumers’ desires, mass customization, and supply chain transparency are some of the tools that companies are using to revitalize their relationships with consumers. While these approaches present new opportunities they also pose big hurdles for today’s product designers, marketers, and retailers. How, as consumers reclaim influence over how products are made and sold, can companies design competitive supply chain, IT, and web strategies to channel these trends into competitive advantage? This panel will introduce you to the companies rethinking how customers interact with products, through digital content and real-world use, and explore what their experiences mean for the future of retail and for the long-term success of your company.
Questions
Answered
  1. Can a new approach to e-commerce improve my products’ performance and profitability?
  2. How will closed loop product lifecycles, transparent supply chains and sourcing strategies, and user-influenced product design add value to my business?
  3. What technology exists to better connect consumers and their products, and how have companies built their business on this new approach to retail?
  4. As a developer or IT manager, how can I work with the product team to build the web- and mobile-based elements of a forward-thinking retail strategy?
  5. I know sustainability is a factor in how I structure my product marketing and sales strategies, but how do I integrate it with the purpose and success of my company?
Level Advanced
Category Design Thinking
Tags marketing, retail, sustainability
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