Game On: Can Game Theory transform your app? |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Damien Basile – Digital Somethings |
| Description | I'm bored. I want to go out. Where are my friends? Behavior mechanisms drive us in our day to day existence. Psychology is what makes us tick. "Game theory attempts to mathematically capture behavior in strategic situations, in which an individual's success in making choices depends on the choices of others." People are mobile creatures. With the rise of smartphones so have location based services risen as well. Some of the best mobile apps have rewards structures built as in integral part of their gameplay. So what makes people want to consume them obsessively? Badges are fun but they aren't the only thing that drive people to the point of obsession. Competition is a mysterious thing that people unknowingly feed into everyday. Learn how to harness people's natural competitive nature by including gaming features in your app. This panel will proceed to delve into the practical applications of game theory for mobile apps, the proper balance of rewards compared to actual functionality of the application, the amount of transparency your rewards system should have and what is left to figure out, curbing cheating and promoting good behavior, and different examples of rewards structures and how they relate to each other. If you're interested in what makes users tick and how you can turn your app into something they obsess over then this panel is for you. Or maybe you just want to be a blip on the radar of history? |
| Questions Answered |
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| Level | Advanced |
| Category | Gaming on Mobile Devices |
| Tags | game mechanics, game theory, Mobile Gaming |