Rapid Experimentation In the Wild, On The Cheap |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Wendy Castleman – Intuit |
| Description | You want to make sure that your customer will think that your idea is awesome, so you need to get their views FAST. You don’t need to pay someone hundreds or thousands of dollars to do research for you. Heck, you don’t have any cash to spare. Besides, customer focus groups and surveys are dead. (And frankly we didn’t think they ever worked). You don’t need to have a fancy lab or even a fancy working prototype to test. All you need is a little bit of time, a place with the kind of people you think will want to use your idea, and a little bit of guts. You’ve gotta be in the customer’s natural habitat with prototypes to get the intel you need to refine that money-making idea. We’ll show you how. Learn how to design and execute rapid experiments with customers.Stuff we’ll cover includes: Figuring out what you need to find out, putting in the minimum effort to get great feedback on your ideas, how to approach a customer, what to ask, what to listen for, and what to do about it. |
| Questions Answered |
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| Level | Intermediate |
| Category | Design Thinking |
| Tags | Customers, innovation, Rapid Experimentation |