Ed Eliot and Stuart Colville of Yahoo! Europe will be demonstrating practical techniques any web developer can use on a daily basis to increase the performance of their web-sites and web applications. A core principle behind this is that performance should be considered all of the way through a project rather than an afterthought. As a result the techniques covered will be easily incorporated into the way you work whether you are a freelancer working on your own or a developer who is part of a larger team.