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Dissecting What Really Works in Social Marketing Campaigns

Event Interactive 2011
Format Solo
Organizer Heather Mosley – www.PerkettPRsuasion.com
Description Explore some of the most successful social marketing campaigns of the past year and dissect the elements that made them stand out from the rest. Take an in-depth look at the strategies, tactics and results of each and come up with a “must have” list for building a successful modern marketing campaign. This session’s speaker will also poll the audience for their “dislikes” of the year and together we will take-away a list of bad practices we have all experienced, and will be sure to NEVER use again.
Questions
Answered
  1. What social media programs of the past year stand out from the rest?
  2. What brands are now more recognizable as a result of their strong social media campaigns? Why?
  3. What brands have failed largely due to bad practices?
  4. What can we learn from both successful and unsuccessful social media campaigns?
  5. What is the best piece of advice you would give to a brand that has failed at social media?
Level Intermediate
Category Branding / Marketing / Publicity
Tags branding, PR, social media
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