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Location Based Monetization: How Can Geogames Make Money?

Event Interactive 2011
Format Panel
Organizer Zach Saul – Retronyms
Description The location-based services market has recently expanded from location-based utilities into the location-based entertainment space, and this emerging market provides fertile ground for experimentation with new business models. Foursquare and Gowalla have demonstrated a promising potential business model around competitive check-ins and offers in a location-based social network, but this is just the beginning of the opportunities. There are many other potential business models, including sales to users, virtual goods, technology hosting, location-based advertising, technology licensing and brand promotions. This panel will bring together experts from varied backgrounds to discuss each of these potential business models. Panelists will include developers of geogame technology and their customers: advertisers, technology licensors and brand marketers. The conversation will focus on the business models that the developers see as viable and on the needs of these big customers. We’ll make sure to cover both current and emerging business models, and everybody will make their predictions about the next big thing!
Questions
Answered
  1. In dollars, what is the potential market for location based entertainment?
  2. What business models are possible with Geogames? Which of these are the most promising? For each, who is the user? Who is the customer?
  3. With respect to your business model, does it matter whether your game is low tech or high tech?
  4. What companies are using which models? What are the companies to watch?
  5. What factors are important to optimize for each business model?
Level Intermediate
Category Entrepreneurism / Monetization
Tags geolocation, GPS, LBS
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