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Generation C: Changing the Future of Business...Forever!

Event Interactive 2011
Format Panel
Organizer Sherry Lowry Lowry Group
Description Forget about Gen X and Gen Y, it's all about Gen C -- the Content Generation. Business is changing and content is becoming king. Gen C understands this; Gen C is both audience and media, focused on creating, sharing and participating, versus promoting, interrupting and selling. Best of all, Gen C isn't defined by age but by ideas -- it's 20-somethings working alongside 70-somethings. Leading edge companies know it's about collaborating, not competing, and Generation C brings that to the table. During this inter-generational panel, you'll learn why age matters less and content is the new currency. You'll hear why it's important for companies to harness the power of Generation C and what businesses can do to leverage Gen C employees. The future of business depends on content; find out where and how Gen C'ers can deliver it.
Questions
Answered
  1. What are we now already learning from each generation prevalent in today's workforce?
  2. What immediate impacts will the Age Wave have on tomorrow's businesses?
  3. As Boomers and members of the Silent Generation adapt, what are their emerging roles in content creation?
  4. Is content really that important? What types of content? At what cost?
  5. Will a generation need to "die off" or “grow up” before we can really see this vision of Generation C realized?
Level Intermediate
Category Content
Tags content, Generation C, inter-generational