Generation C: Changing the Future of Business...Forever! |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Sherry Lowry – Lowry Group |
| Description | Forget about Gen X and Gen Y, it's all about Gen C -- the Content Generation. Business is changing and content is becoming king. Gen C understands this; Gen C is both audience and media, focused on creating, sharing and participating, versus promoting, interrupting and selling. Best of all, Gen C isn't defined by age but by ideas -- it's 20-somethings working alongside 70-somethings. Leading edge companies know it's about collaborating, not competing, and Generation C brings that to the table. During this inter-generational panel, you'll learn why age matters less and content is the new currency. You'll hear why it's important for companies to harness the power of Generation C and what businesses can do to leverage Gen C employees. The future of business depends on content; find out where and how Gen C'ers can deliver it. |
| Questions Answered |
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| Level | Intermediate |
| Category | Content |
| Tags | content, Generation C, inter-generational |