SXSW 2012 - The New Author Platform

The New Author Platform
Event	Interactive 2011
Format	Panel
Organizer	Mary Ann Naples – OpenSky
Description	Building your brand hub with internet platform tools--for authors, the desired "platform" used to mean what publicity you have gotten, who you are connected to, and what your speaking schedule was (if you didn't have a tv or radio show). Now, it's a whole new world. This panel addresses the new era of internet platform tools that are helping authors engage, grow, and monetize their online presence--and gain more readers. This panel explores authors building their brands and their own direct retail channels with OpenSky, using Meetup Everywhere to turn their content into community and evangelists, and creative experiments with GetGlue and Foursquare, as well as the more familiar Facebook, Twitter, and blog strategies. Far beyond the usual "how and why should I use social media" panel--this one puts you on the cutting edge of brand-building with quantifiable new-era platforms that put the power directly in the hands of the authors, rather than the gatekeepers, if they choose to accept it.
Questions Answered	How can I use cutting-edge internet tools to directly create a quantifiable author platform that will impress publishers and give me freedom and choices? How and why should I use OpenSky--does having my own direct retail channel make sense? How does it help me engage my audience? How much money can I make? What are the best practices for using Meetup Everywhere? How does it help me build my brand? How can authors use Foursquare Layers, GetGlue, and other emerging platforms? How can I make all this happen--and how will it help me stand out? Do I have to do this to succeed as an author? What happens if I don't?
Level	Intermediate
Category	Branding / Marketing / Publicity
Tags	Authors, monetization, Publishing

You might also like:

The New Author Platform