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Your Life Is A Transmedia Experience

Event Interactive 2011
Format Panel
Organizer Jenka Gurfinkel – Espresso
Description The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just how we consume entertainment narratives. With every status update, photo upload, location check-in, and “like,” it’s how we experience the narrative of our lives. We will dive into cutting-edge transmedia applications and approaches, and you’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.
Questions
Answered
  1. What are some of the latest, most compelling and innovative transmedia campaigns I should know about?
  2. How can I create a unique transmedia experience / narrative?
  3. How is personal social media intersecting with transmedia narratives?
  4. How can lifestyle brands leverage transmedia campaigns most effectively?
  5. What's next in the evolution of transmedia storytelling?
Level Intermediate
Category Alternative Reality Gaming
Tags Culture, social media marketing, transmedia
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