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The Future of Local: Foursquare, Twitter and Yelp

Event Interactive 2011
Format Panel
Organizer Eric Singley – Yelp
Description Local search as we once knew it has been redefined. Today consumers are increasingly relying on location based mobile apps to discover what's around them. What does this shift in user behavior look like and how are small business owners leveraging these channels to attract new customers. The land grab for mindshare and a piece of the estimated $130+ billion local ad market* has been fast and furious. Product gurus from Foursquare, Twitter and Yelp sound off on what type of engagement they are seeing from both consumers and small businesses. (*BIA/Kelsey’s Local Media Annual Forecast, Feb 2010)
Questions
Answered
  1. How are consumers using these products to find local businesses? (desktop v. mobile usage trends)
  2. What types of mobile usage trends have these companies seen?
  3. How much traction are these products getting with small businesses? (are they really going to engage?)
  4. AR: hype or helpful? How many people actually use it?
  5. What is the biggest challenge you each face on the mobile front?
Level Intermediate
Category Geolocation
Tags local, Mobile Consumers, small business
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