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Thin is In. The Future of Digital Wallets

Event Interactive 2011
Format Solo
Organizer Christina Nguyen White – SapientNitro
Description The growing hole in your back jeans pocket is getting a bit too personal. No need to swipe anymore. Just scan. When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place. Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends. The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
Questions
Answered
  1. What defines a true mobile wallet?
  2. Who has been trying and why they haven’t succeeded?
  3. What are the current and upcoming technologies that will help us go digital?
  4. How will mobile change the way consumers buy - brick & mortar, online, and catalog?
  5. Furthermore, how will that then change the way companies market and merchandise their products?
Level Intermediate
Category Mobile Applications
Tags Digital Wallet, mobile, user experience
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