LatAm Mapping Re-Invented: Combining Web & Mobile Geolocation Technologies |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Anderson Thees – Apontador |
| Description | Proposal: to showcase how a company in Brazil aims to leverage 3 major global trends meeting in their backyard: i) geo-location going mainstream; ii) platforms as the model for Internet innovation; and iii) emerging markets gaining relevance globally; Goal: to enable users and businesses with the power of search and location to simplify everyday life, helping people discover what they want, where it is, and how good it is in the view of the public in general and of the people they know. Through its mission to connect people, places and information around you, Apontador puts cutting edge web and mobile technologies to work where life really happens – near you. Challenge: Today, geo-location has gained fantastic momentum, and the number of applications for the technology and data developed in the company over the last 10 years became nearly infinite, almost overnight. To fully explore this unique opportunity, the company is opening its technology and data to external developers through an open API, betting on the ecosystem model. We have a great list of projects. We’d love to do it all, but it is not feasible. So we will provide the tools and let people cherry-pick from it. More important, bright minds elsewhere will certainly come up with applications that are far more interesting an innovative than those we thought of so far. Results: the open platform will go life soon, and by March 2011 we’ll know the results and would love to share it with SXSW 2011 audience… |
| Questions Answered |
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| Level | Intermediate |
| Category | Geolocation |
| Tags | geo, Latam, local |