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Title:

What Can the Video Games Industry Learn From Alternate Reality Games?

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Organizer:

Tony Walsh , secretlair.com

Description:

Learn how elements of the increasingly-popular "Alternate Reality Game" genre, which uses multiple media and platforms to present Byzantine interactive narratives, can help foster innovation and diversification in the traditional video games industry. International experts in the field share practical tips and tricks based on previous successes.

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Level:

Intermediate

Category:

Gaming, Technical

Type:

Panel

Event:

SXSW Interactive 2008

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