Generation Y Millennial Research Communities |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | David Iannone – Colangelo |
| Description | Based on a similar motivation, two research-based communities Ytribes and Millennial Marketing ‘Super Consumer’ Community launched early in 2010. Both communities were built around gathering research and insights on the Millennial generation. Each community utilized open source platforms (Kickapps and Ning) to house the environment and facilitate engagement. The end goal of gathering qualitative research from consumers and turning the content into valuable and actionable material is shared by both communities. The approaches however, were very different. This panel will explore the purpose, ideation, success, failures, results and implications not only of developing a research-based community but also maintaining and monetizing such a project. From gaining Sr. Management buy-in to selling through to a client, we will discuss what we learned, what worked and what didn’t. |
| Questions Answered |
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| Level | Intermediate |
| Category | Community / Online Community |
| Tags | community, marketing, Millennial |