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Design, Meet Content: Exploring Content-driven Design

Event Interactive 2011
Format Dual
Organizer Tiffani Jones Brown thingsthatarebrown, Second and Park
Description It has been said that "design without content is just decoration." After all, content is what we design FOR—the whole point of a website. Unfortunately, design and content have been sleeping in separate beds for years. In this presentation, a scrappy content strategist and designer duo will push the beds together and explain why real designers design for content, how to do it and why you should. It's time to rethink our definition of user experience. Lorem Ipsum, be damned.
Questions
Answered
  1. What is content-driven design, and why does it matter?
  2. How do I incorporate content strategy (planning, creation, governance) into my design process?
  3. What can designers learn from content strategists, web writers, and the like?
  4. What are some examples of really good content-driven design?
  5. What does the phrase "Copy IS interface design" mean?
Level Intermediate
Category Design Thinking
Tags content strategy, Design Process, design techniques