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+10! Level Up! Games In Social Media

Event Interactive 2011
Format Solo
Organizer Josh Knowles – Mojito
Description Game design is a crucial part of a user experience designer's toolbox. The study of game design is the study of incentives. It's about learning how to make things fun, learning how to make things more engaging, and learning how to gracefully guide user behavior. It's about learning how to make your users into better users. Last year at SXSW I made this argument and gave an overview of various ways UX designers have used game design in social media applications. FourSquare. Reddit. StackOverflow. TheSixtyOne. And many more. For this talk, I will dig a bit deeper into the subject, taking a closer look at the psychology of game design -- why are games fun? how are games educational? why is this important? -- and dissecting existing apps (such as those above) with a more precision razor to see how they work, how they fail, and what we can learn from them. We'll also go over how things have changed in the past year: What new apps have come along? How have existing services like Twitter adopted game mechanics for various purposes? By the end of the talk, I hope attendants have a deeper sense of how game design works (and how it doesn't work) and are ready to apply these ideas to their own social media projects. If you'd like to check out my talk from SXSW 2010, go here: [http://auscillate.com/writing/xbox_ux]. I'll give you 10 points if you do. And a gold star.
Questions
Answered
  1. Why do UX designers need to care about games?
  2. What is "game design?" What does it mean to design a game, exactly?
  3. How to games help in learning? Hows does fun help in learning? (And how can these impede learning?)
  4. Game design makes users into better users? How does that work, exactly?
  5. What's new? What hot new social media apps (on the web, iPhone, or elsewhere) should I be looking at and learning from?
Level Intermediate
Category User Experience
Tags Game Design, social media, ux
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