The Rebirth of Radio Thanks to Social Media |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Elliott Hurst – Supernova Interactive |
| Description | With the dramatic success of the Seeds and River City Rocks Radio contest communities, Supernova Interactive has discovered the key to stimulating Radio revenues, while simultaneously strengthening Radio's relevance to the audience. Radio is entering a 4th renaissance: in the 50’s TV threatened radio and they responded with the Top 40 format. In the 70’s the FM band became available and radio responded by limiting the AM band to "Talk Radio", while music was pushed to the higher quality FM band. In 2000, radio was again threatened with listener fatigue, the consolidation of the radio stations, and the Internet. The shift to the online consumption of media requires a new approach for connecting traditional channels to new audiences in an exponential / viral capacity. This is where Supernova Interactive has succeeded for over 18 years. By having an online platform through which local bands can promote themselves, music programmers can carefully hand pick the best crowd-sourced music to play on air; then radio again becomes the lynchpin in emerging artist development. Through these newly evolved online social networks for Radio, Supernova Interactive is helping build a local market that will get bands on the radar while engaging audience and generating real revenues for Radio. |
| Questions Answered |
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| Level | Beginner |
| Category | Social Networking |
| Tags | independent bands, music recommendation, radio |