Bodies Buried Under Social Media’s Front Porch |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Dan Willis – Sapient Government Services |
| Description | Are you already dead? In this Age of Disruption, death is swift, but not always obvious. An organization’s lifeblood can drain out long before they board up the windows, shutters the doors and files all the necessary papers. Trivial tweets, user-generated videos and user-rated product reviews look innocent enough now, but just as surely as the Commercial Web has already killed dozens of newspapers and magazines, the Social Web’s treads will soon be clogged with the crushed skulls of organizations too inflexible to get out of harm’s way. To date, we’ve only found a tiny percentage of the bodies. This presentation will examine the characteristics common to Social Media’s known victims and hypothesize about both those least likely and most likely to survive in the future. More significantly, this presentation will help the audience identify the keys to their own survival. But survival isn’t enough. User content and influence has emerged as a powerfully disruptive force that, if harnessed properly, can radically improve the world. The Gov 2.0 movement, for example, isn’t about federal agencies adding Twitter to their communication plans. It is a multinational effort to use Social Media tools in the restructuring of government’s very core in order to create an unprecedented partnership with citizens. This presentation will show that organizations bold enough to experiment and strong enough to weather change have the potential for significant and meaningful evolution. |
| Questions Answered |
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| Level | Advanced |
| Category | User Generated Content |
| Tags | disruption, social design, user-generated content |