Your Bank in Your Pocket: Mobile Finance's Arrival |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Pete Daffern – ClairMail |
| Description | Consumers are demanding that mobile finance be an integral part of their lives and an offering from their financial institution. As mobile banking adoption swells across the U.S, banks are implementing new ways for consumers to interact with their finances and discovering that mobile financial technologies are just as beneficial to banks as they are to their own customers. Banks are moving from standard mobile alerts like balance amounts or last transactions to actionable alerts based on the concept of a mobile conversation. With new innovation and technologies being developed by third-party vendors that are able to access all points of a bank's back-end systems infrastructure, consumers are moving closer to being able to initiate all financial interactions with their bank, friends and family from their mobile device. As consumer adoption of mobile banking continues growing additional benefits are also becoming apparent to banks through lowered fraud rates and quickened fraud resolution. Why? Because consumers equipped with mobile banking apps, texts, and web are now a self-policing force able to catch fraudulent transactions in many cases before their financial institution is. Pete Daffern, CEO of ClairMail, and the innovation director of a major US bank will discuss current mobile finance technologies and the direction they see the mobile channel in upcoming years, covering what this means for end-users and the financial services industry as a whole. |
| Questions Answered |
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| Level | Intermediate |
| Category | Other |
| Tags | financial services, mobile banking, mobile finance |