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YouTube vs. the Telly: Changing Viewing Habits

Event Interactive 2011
Format Panel
Organizer Lance Podell – Next New Networks
Description Someday, will we all come home and turn on YouTube? Or, is Cuban right, and the future of TV will always be TV (but in 3D). Hear from leading producers of original Web programming and traditional television programming as they ask television thought leaders what is really in store for the future of television. Mark Cuban believes that the future of television is more television, and it's true that now 90% of us now pay for TV programming. But, is this really the future? Take, for instance, the 2010 Winter Olympic games. Viewers crave real time information, especially when they are able to get it, and they can get it on the Web. In this digital age, viewers also crave the accessibility and instant gratification the Web has to offer. New media and old media industry members will talk about these new viewership habits and what they mean for the future of the Boob Tube and YouTube.
Questions
Answered
  1. How have television viewer habits changed since the advent of Web video?
  2. What's the difference in viewership experience between online and traditional TV mediums?
  3. Does the individual viewers voice matter?
  4. How does the length of programming play into the viewership habits of online programming and TV programming?
  5. With TIVO and DVR capabilities, is traditional TV now getting closer to reaching the "get it when you want it" capability of online video?
Level Beginner
Category Online Video
Tags TV, Web TV, YouTube
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