Social Software in Education |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Michael Staton – Inigral, Inc |
| Description | Social Media is sweeping the world and the "consumer web" is setting new standards for product usability and personalization. Why hasn't this disrupted education yet? Education will be dramatically transformed over the next ten years by technology. But building software for Education is complex. What do you need to know about pedagogy, learning, buyer behavior, product development, marketing, and sales in order to succeed in this trillion-dollar market? Institutions dominate the market, but institutions are difficult to get as customers. Consumers are looking for sticky, infotainment experiences. Consumer focused companies often have trouble building defensible revenue, and institutional software providers in Education must now approach product development in an entirely new way. Few are getting it right, and no one fully understands the coming transformation. Come hear a panel of the hottest start-ups and most innovative players in the education space, making the best software for consumers and institutions. Learn approaches to market, product development, and how to position yourself to help transform education with technology. Let the disruption begin. |
| Questions Answered |
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| Level | Beginner |
| Category | Education |
| Tags | customer development, product development |