Privacy Debate: Straddling the Line Between Improvement & Intrusion |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Nathaniel Perez – SapientNitro |
| Description | Imagine this: guy meets girl in a bar and offers to buy her a drink. Girl intrigued, but before accepting she snaps a photo of the guy with her iPhone and scan for background info. Seconds later results come back with personal ratings, reviews, comments, and he scores 1/5 stars, is emotionally unstable, and selfing in bed. Needless to say, girl walks away. Technology is advancing at an amazing speed -- nothing new here -- and enabling amazing experiences. From augmented reality, facial recognition, conversation mining and analysis, mobile payments, and it's setting expectations of instant gratification; instant gratification that comes at a price: technology needs access to data. Media has driven fundamental culture shifts in what we find to be normal or acceptable about privacy -- who would have thought they would share every action, location, check in places, preferences, products and services they like, and make it mostly public. Marketers want personal data to enhance and personalize experiences which will result in better conversion. People want better services that use data to provide value. But when is it enough? There's a very fine line that divides value and creepiness. Come to discuss and engage in an interactive session to explore boundaries of what's acceptable. |
| Questions Answered |
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| Level | Intermediate |
| Category | Social Networking |
| Tags | Facebook, open graph, Privacy |