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Overcoming the Innovator's Dilemma: Internal Start-Ups

Event Interactive 2011
Format Panel
Organizer Ed Brojerdi – Spies and Assassins / MDC Partners
Description How to create a technology start-up inside a large organization - based on how we are doing it right now We'll look at different SkunkWorks models, looking at companies we have started inside larger parents. How do you leverage the resources of a large company, but maintain the agility and efficiency and passion and motivation of a start up?
Questions
Answered
  1. Is it possible to create start-ups inside large organizations?
  2. What are the requirements - structurally, org, culturally?
  3. How do you leverage the resources of a large company but keep agile?
  4. How do you nurture and incentivize entrepreneurialism among salaried staff?
  5. Why does wearing sneakers help everyone?
Level Intermediate
Category Bootstrapping
Tags marketing, Start-up, Technology
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