What Can a Three-Year-Old Teach About Experience Planning |
|
| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Juan Morales – SapientNitro |
| Description | While baby boomers have been driving purchase power in today's economy, Gen Y has been driving today's brand experience ... but the true innovators, the digital age, are actually Gen Z. Everyone is trying to crack teen marketing. Everything changes: culture, attention span, intuition, expectations, communication habits ... and they are driving the ultimate customer experience thereafter modeled for the rest of us. The best brands in the world excel in designing amazing experiences. Loyalty driven through rewards, direct response advertising, and frequency / reach is a concept of the past. Loyalty is a consequence of providing great experiences across any touchpoint with the brand. Learn how to focus on the right audience to build the brand experience of tomorrow. |
| Questions Answered |
|
| Level | Intermediate |
| Category | User Experience |
| Tags | design thinking, experience design, exploration |