Location-Based-Services is so 2010 - Behold Context-Based-Services |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Rob Gonda – SapientNitro |
| Description | Defined as using large mashup of data services to enable amazing experiences through mobile devices. What's not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without -- and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive. Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google "Me" relies on Latitude, location-location-location. But checking-in requires too much effort... Location will evolve from a reactive engagement to a proactive engagement ... background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more. If you want to get inspired by innovations galore, this is a session you can't miss. |
| Questions Answered |
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| Level | Advanced |
| Category | Mobile / Wireless |
| Tags | Facebook, google, Location-based services |