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Undressing the Stats: How to Measure What Happens Online

Event SXSW Interactive 2008
Format panel
Organizer Carla Borsoi Ask.com
Description How can companies actually measure how much users really care about them? In the era of widgets, feeds, ajax and mobile interactions, it's difficult to know what users' intentions are. What are the right measurements? Users, time spent, interactions, clicks, retention?
Level Intermediate
Category Business, Technical