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Title:

Undressing the Stats: How to Measure What Happens Online

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Technical, Business
Presenter:
Carla Borsoi , Ask.com
Description:
How can companies actually measure how much users really care about them? In the era of widgets, feeds, ajax and mobile interactions, it's difficult to know what users' intentions are. What are the right measurements? Users, time spent, interactions, clicks, retention?
Carla Borsoi
on 20/8/07
As a side note, while panelists have not confirmed, I've spoken with Net Ratings (web/search), comScore (web/search), Hitwse (market share/audience composition), and Telephia (mobile). I also spoke to David Card @ Jupiter, since many of his words get well-publicized. I will update as they confirm.
Thor Muller
on 24/8/07
Can't wait for this. I'm particularly curious how you're blending the data from different types of environments into a meaningful combined set.
Jeff Cram
on 27/8/07
great topic that was missing from last year. I'll be there.
angela penny
on 27/8/07
sounds great!
Do it today!
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