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Title:

Undressing the Stats: How to Measure What Happens Online

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Technical, Business
Organizer:
Carla Borsoi , Ask.com
Description:
How can companies actually measure how much users really care about them? In the era of widgets, feeds, ajax and mobile interactions, it's difficult to know what users' intentions are. What are the right measurements? Users, time spent, interactions, clicks, retention?
Carla Borsoi
on 20/8/07
As a side note, while panelists have not confirmed, I've spoken with Net Ratings (web/search), comScore (web/search), Hitwse (market share/audience composition), and Telephia (mobile). I also spoke to David Card @ Jupiter, since many of his words get well-publicized. I will update as they confirm.
Thor Muller
on 24/8/07
Can't wait for this. I'm particularly curious how you're blending the data from different types of environments into a meaningful combined set.
Jeff Cram
on 27/8/07
great topic that was missing from last year. I'll be there.
angela penny
on 27/8/07
sounds great!
estepona property
3 weeks, 1 day ago
This will be a very useful panel, interpreting results is important for any business. The thing is there is no excuse on the internet for not acting on readily available statistics.

Great panel.
Do it today!
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    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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