Found the Crystal Ball - Unveil the Future |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Freddie Laker – SapientNitro Asia |
| Description | The world is evolving at an amazing pace and if companies want to keep up they need to evolve too; but evolution is not a simple concept; what are the right choices? where should you invest? what do your customers want, and what are your competitors doing about it? The best VC firms in the world cannot predict the future, but a good understanding for trends, culture and behavioral shifts, technology advancements, brand evolution, micro and macro economics, and having insights on R&D and new product launches. The best brands in the world excel in designing amazing experiences. Loyalty driven through rewards, direct response advertising, and frequency / reach is a concept of the past. Loyalty is a consequence of providing great experiences across any touchpoint with the brand. What if you had a crystal ball that hint you on upcoming trends that will drive and set customer expectations? Good news, we found it! |
| Questions Answered |
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| Level | Intermediate |
| Category | New Technology / Next Generation |
| Tags | future-proofing, Trends, user experience |