Think Outside the Brainstorm: Developing Better Ideas |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Tom Fishburne – Marketoonist |
| Description | "Let's sing Kumbaya until the ideas come and then we'll go back to our desks and come up with 100 reasons why they'll never ever work in a million years." Brainstorming hasn't changed much since Alex Osborn held the first one in 1939. For most businesses, creativity starts and ends in a once-a-year two-hour brainstorm in a windowless conference room at the Hilton. Yet there are far better and frequent sources of inspiration. You can learn more from a walk in China Town with a camera and sketchpad than a facilitated group brainstorm. Creativity is needed continuously, not just at the fuzzy front end. When you distill your notes and pack away the flip charts and sticky notes, how do you bring ideas to life without losing momentum and creativity? As we return to the realities of our day jobs, we run into road blocks, inertia, and committees that can water down ideas or shut them down entirely. Creativity is needed most in the day-to-day sheperding of an idea through the organization. The best ideas are found midstream. This session will use cartoons and case studies to share tips on injecting creative ideas throughout a project, from the flip chart to the work bench to ship day. I'll share proven examples from the Wiki Walls of method to the Toy Lab at IDEO. As a cartoonist who works in innovation, I specialize in coming up with ideas and bringing them to life. This panel will be a cartoon-fueled exploration into developing better ideas. |
| Questions Answered |
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| Level | Beginner |
| Category | Design Thinking |
| Tags | Brainstorming, Creativity, ideas |