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Minority Report: Dynamic Personalized Advertising Is Here Now

Event Interactive 2011
Format Dual
Organizer James Fenelon – nFusion
Description We’ve all seen the depiction of the future of advertising in the movie “Minority Report.” It’s a fascinating world where technology tracks an individual and delivers highly personalized, dynamic advertising. This is no longer science fiction – it’s technology available today and presents the next wave of evolution in out-of-home digital signage. This session will provide an overview of Samsung’s new Proactive Merchandising (PROM) technology, which consists of an integrated content-management solution for digital signage that allows marketers to change content in real-time based on measured audience characteristics. The technology automatically detects and tracks viewers’ faces, generating pertinent advertisement on digital displays through facial analysis, using statistical information based on the number, gender and ages of tracked viewers.This presentation offers specific examples and illustrations to demonstrate how and where this breakthrough in digital signage technology can be leveraged across a variety of advertiser needs and will peek into the future (again) to show where this technology is headed.
Questions
Answered
  1. What degree of customization and personalization exists today in the digital signage space?
  2. How can I measure digital out-of-home advertising effectiveness today and in the future?
  3. How will targeting capabilities through mobile, out-of-home and social converge in the next 12 months?
  4. When will digital billboards be able to read my retina and deliver true 1:1 personalized ads?
  5. How can I overcome privacy concerns as targeting gets more and more individualized?
Level Intermediate
Category New Technology / Next Generation
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