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Younger Than Pete Cashmore

Event Interactive 2011
Format Panel
Organizer Gareth Hornberger – Levi's
Description The hottest start-ups, web sites and Internet sensations have been brought to you by "today's youth." But what does it mean to be young in today's age-old brand-agency relationship? Does leadership only see young employees as a tweet-force or are they putting young minds at the center of innovation? The panelists will provide insights as to how they've demonstrated the value of youth within some of the world's largest organizations. They will also identify key attributes executives should look for in younger employees and the other way around, how to build relationships and implement programs with executives that change organizations' mindset of youth and personal anecdotes to inspire young attendees to achieve such radical change in their places of work.
Questions
Answered
  1. What does it mean to be young in today's age-old brand-agency relationship?
  2. What are key attributes management and project leads should look for in younger employees?
  3. How can you retain your corporate identity while introducing new talent?
  4. How can you place young minds at the center of innovation?
  5. What does it take to be a young thought leader?
Level Beginner
Category Branding / Marketing / Publicity
Tags innovation, tech culture, Youth
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