Curators Aren't Creators – Should They Shut Up? |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Allison Worthington – Allison Worthington Media |
| Description | 162 million posts a day are created by bloggers and content farms alike and not all of it has value. It can no longer be assumed that the best will rise unassisted. Panelists will define the spheres of content creation, curation, and aggregation. Each has a purpose, but all contain the potential to further bury the signal in the noise of the web. The rapid death of newspapers in the past decade has driven out the long held notion of "content is value." Can curation create value for content creators? Panelists will debate whether curation and aggregation are parasitic or symbiotic models; do they steal or drive traffic? Currently journalists are getting 80% of the story ideas through blogs and microblogs. While examining the models of traditional newspapers and juxtaposing it with recent successes such as the Huffington post, panelists will reveal how a "long term, dynamic and multidimensional" vision and strategy are key to making content curation work. An effective curation system has effective technology, a radiant/intelligent community and creates value for it's multiple stakeholders. Simple aggregation as curation is not the straight answer - it is time for smart curation with a vision. Do it right or don't do it. |
| Questions Answered |
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| Level | Intermediate |
| Category | Collaborative Filtering |
| Tags | crowdsourcing, curation, filtering |