SXSW 2012 - Secrets from Five Masters of Multichannel

Secrets from Five Masters of Multichannel
Event	Interactive 2011
Format	Panel
Organizer	Brad Simms – SapientNitro
Description	It's clear that Web-only businesses, social networks and highly-capable mobile devices like the iPhone have forced a shift of power to consumers. Consumer expectations continue to rise as large traditional businesses grapple with the design, organizational and technological challenges in presenting a truly integrated experience. Consumers aren’t channel bound but companies are–this troubling fact is easy to recognize but hard to resolve. This panel introduces five leaders driving multichannel integration in Fortune 500 companies–“Masters of Multichannel”–across industries including retail, consumer package goods, automotive, travel, retail finance and the customer experience firm SapientNitro. The panel will be led through a lively and timely discussion of multichannel evolution across industries, highlighting common pitfalls, successes and what to expect next. Special focus will be put on contrasting industries to bring together different perspectives on the term “multichannel”. We see the term used everywhere and marketing tends to overuse it. This panel intends to get past the buzz to make it applicable and relevant.
Questions Answered	How do different industries use the term "multichannel"? How are different industries linking different parts of the experience to make their businesses more successful? What similarities exist between industries in how they design multichannel experiences? What are the different parts of organizations that need to be involved to make these initiatives successful? What are the major pitfalls to be concerned with when trying to drive multichannel integration?
Level	Intermediate
Category	User Experience
Tags	marketing, multichannel, Strategy

You might also like:

Secrets from Five Masters of Multichannel