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Advanced Integrations of Social Media Analytics

Event Interactive 2011
Format Dual
Organizer Blake Robinson – Blake Robinson
Description Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.
Questions
Answered
  1. How have social media analytics evolved since SXSW 2010?
  2. What metrics will matter most in 2011?
  3. How are top brands using social media analytics today?
  4. What tools should brands leverage and what tools should they avoid?
  5. How can I incorporate social media analytics into a larger business story?
Level Advanced
Category Branding / Marketing / Publicity
Tags analytics, Metrics, social media monitoring
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