Check-in, Get Paid: Rise of Cash-sponsored Social Media |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Edward "Ted" Murphy – IZEA/IZEA.com |
| Description | Yes, you can get paid for checking in on Foursquare. Cash-sponsored social media is on the rise. In fact, it’s the fastest-growing social media sponsorship division this past year, according to recent studies. This rapidly emerging word-of-mouth strategy enables brands of all sizes to provide material compensation, such as cash, products, trips and more to social media publishers to promote or review their products through blog posts, status updates, checkins or other experiences. Despite the significant decrease media sectors saw in ad spending, social media sponsorships continue to thrive. By 2014, sponsored social media conversations are expected to reach $65.2 million, rising by 44.7 percent. Much of this growth is attributed to how social media makes everyone a publisher. Consumers are constantly creating compelling content and sharing stories of brand engagement, whether through long-form text, status updates or visuals captured on mobile devices. In regards to the ethics of sponsored social media, by maintaining the authenticity of the publisher’s unique voice and opinion and adhering to the required disclosure according to the FTC’s guidelines, social media sponsorships fill a growing void between public relations and advertising and can become an important, effective and measurable part of the overall marketing mix. |
| Questions Answered |
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| Level | Advanced |
| Category | User Generated Content |
| Tags | branding and marketing, New Technology/Next Generation, Online Communities |