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Title:

Persistent Engagement: Why Your _____ Isn't Enough

Your vote:
Yes No
Organizer:
Mike Monello , Campfire
Description:
Five indie filmmakers create pop culture sensation with "The Blair Witch Project." Audi steals a car from the NY Auto Show. USA Network fosters mass political debate over a fictional pharmaceutical. Explore the interactive media methodology employed by companies and artists alike to engage and interact with their core audience.
Questions
Answered:
Level:
Beginner
Category:
Marketing, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Dennis Warner
on 24/8/07
Mr Monello continues to push the boundaries of story telling. I would be very excited to hear him speak about what drives a story and to get a glimpse into what he thinks connects with audiences.
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Developed for SXSW by Lindsey Simon