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Game On: 7 Design Patterns For User Engagement

Event Interactive 2011
Format Solo
Organizer Nadya Direkova – Google
Description How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.
Questions
Answered
  1. How did the Million Dollar website make 1 million dollars? How did Zynga get more users than World of Warcraft?
  2. What are the top 7 design patterns that drive such amazing engagement?
  3. What metrics should you track to improve the design?
  4. What are the best design patterns for a good sign-up flow and tutorial?
  5. Do “gated trials” and leaderboards help or hurt engagement?
Level Intermediate
Category User Experience
Tags design patterns, game mechanics, User engagement
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