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Title:

Cover Story: Building Brands for a Digital World

Your vote:
Yes No
Organizer:
Ned Desmond , Time Inc.
Description:
The worlds of magazines and websites are very far apart, but there are ways that magazine teams can be re-fitted to create really successful websites without huge investment. We'll explain how Time Inc. did that and created more category leaders than any other publisher in celebrity, entertainment, style, sports, personal finance, news, food.
Questions
Answered:
Level:
Beginner
Category:
Business, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Chris Boardman
on 27/8/07
EXCELLENT!
Sean ONeill
on 6/9/07
Fantastic!
Shailesh Sharma
on 21/9/07
Awesome!!!
Kevin Wiechmann
on 21/9/07
Grand idea
Julia Musailova
on 21/9/07
This is one tricky business, hence a great topic to cover!
Jeremy Chou
on 21/9/07
Wish I was there
babu kurra
on 21/9/07
Wow, Great idea.
Prasanna Karmarkar
on 21/9/07
This involves tying together different technology platforms and can offer a lot of learning.
Judy Panicker
on 21/9/07
Would love to listen to this one!
Vasu Nanjappa
on 21/9/07
An excellent case study for "bridging a magazine print asset with Web" by integrating contents/resources/operations across different media to create a strong branding.
Alla Gringaus
on 22/9/07
This will be a very interesting panel, where the executives from a few major media categories (CNNMoney, TIME, People, Entertainment Weekly, Instyle, SportsIllustrated) will share with the audience how they build brand communities that strike an appropriate and sincere tone, voice, and connection with consumers to establish unique presence for every social structure. I will be there, and recommend to all to choose this panel.
Deepti balijapalli
on 24/9/07
great topic to cover
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Developed for SXSW by Lindsey Simon