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Kiosks, Mobile and the Evolving Retail Experience

Event Interactive 2011
Format Panel
Organizer Hilding Anderson – SapientNitro
Description New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
Questions
Answered
  1. What is the future of the mobile devices in-store?
  2. What is the role of interactive kiosks in supporting an overall brand strategy?
  3. What role do in-store wireless and ad hoc networks play in building connections to your target demographic?
  4. Personalization: what are some of the new tools retailers are using to enable personalization and customization of your products in-store or online?
  5. What are some of the major cross-channel issues solved or, perhaps, caused by these new devices?
Level Intermediate
Category Advertising
Tags marketing, Multi-channel, retail
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