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Story as a UX Tool

Event Interactive 2011
Format Panel
Organizer Jason Bradford – Small Media Extra Large
Description What do screenplays and UX design documents have in common? Both have a cast (though in UX we call them users). Both have plots (use cases/user stories). Both have themes (design principles). And both are blueprints that are used by a team of highly trained technical specialists to create an experience for others. What can UX designers learn from the screenwriting process? Can user personas be thought of as cast members? Can the Hero’s Journey be applied to create user stories? And what does the 3 act structure have to tell us about wireframes? Story can be a powerful tool when applied to user experience. This panel brings together top innovators in the UX world, along with up-and-coming screenwriters to show how storytelling techniques can be applied to interactive design process to create more compelling, useful, and fun UX documentation.
Questions
Answered
  1. What can screenwriting techniques teach us about user experience?
  2. How does the hero's journey help us write better user scenarios?
  3. Are user personas our cast members?
  4. Does an experience need an antagonist?
  5. How does story apply to wireframes?
Level Intermediate
Category User Experience
Tags story, storytelling
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