Driving App Discovery in An Overcrowded Marketplace |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Ben Jacobsen – Mobspot |
| Description | The iTunes App Store created a wonderful new channel for mobile developers to distribute and sell their apps. But as the number of apps in the store (and every other app store) grows, simply being in the App Store is no longer a viable marketing strategy. So how do developers drive downloads and sales of their apps? How can they enhance the discoverability of their apps and improve their marketing techniques? Putting your app in a store doesn't guarantee its success. While app stores remain a useful distribution tool, they are creating highly competitive marketplaces in which it's difficult to make your app stand out, and in which sales prices are getting pushed lower and lower. Join this panel for a discussion on how you can increase the chances of people discovering your app, either within app stores or via other marketing, social media or viral efforts, and then increase your downloads and sales across all platforms and devices. This panel will cover: - How to optimize your app store listings and other materials to maximize the discoverability of your apps - Successful strategies for differentiation, and how to stand out in a crowded marketplace - Fee or free? Alternative revenue models for app developers - Strategies to drive discovery into downloads and sales - The use of recommendation systems, social media and other viral platforms to build awareness and drive downloads |
| Questions Answered |
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| Level | Intermediate |
| Category | Mobile Applications |
| Tags | Apps, marketing, mobile |