You Like This – Lessons from Top Facebook Brands |
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| Event | Interactive 2011 |
| Format | Panel |
| Organizer | Jim Tobin – Ignite Social Media |
| Description | The Top 50 branded Facebook pages (http://bit.ly/b36wwV) got to the top, and stay there, through a variety of means. Hear directly from the brand marketers who own those pages as to what works, what doesn't and what it takes. Topics include fan growth, fan engagement and the time and money it takes to grow and moderate those pages. Panelists will discuss not only fan count, but the value of those fans, as they share specific examples of Facebook programs that drove their business objectives. Since many of the biggest pages were started by fans and then taken over by brands, panelists will share their thoughts around when to, when not to, and how to take over fan started pages. The value of fan pages post-f8, and the changes these brands have implemented on their sites via Facebook social plug-ins as a result, will also be among the topics. If you're interested in going behind Facebook hype and instead want to ask specific questions of the people doing Facebook marketing most successfully, this is that panel. |
| Questions Answered |
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| Level | Intermediate |
| Category | Social Networking |
| Tags | brands, Facebook, marketing |