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Get Big Results by Thinking and Acting Small

Event Interactive 2011
Format Solo
Organizer Greg Verdino – Author, microMARKETING: Get Big Results by Thinking and Acting Small"
Description Each day the world sees more than 1 million new blog posts, tens-of-millions of tweets, hundreds-of-millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Microcontent has become a dominant force in media, we live in an age of information overload, and consumer attention is the scarcest commodity of all. If you’re a marketer hoping to earn even a thin slice of that attention, your job has never been tougher. How do you thread your messages through billions upon billions of bite-sized information snapshots to reach the right people? One thing’s for sure: you won't succeed using traditional mass approaches. The next big thing (and the key to new marketing success) is actually very small – in fact, it’s so small it’s micro. In his presentation, Greg Verdino discusses ideas from his book microMARKETING: Get Big Results by Thinking and Acting Small, to help you understand why the web is getting “smaller” every day; what this means for your business; and how to create a strategy that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys. Through real world examples from world’s biggest brands and the web’s scrappiest start-ups, Greg will empower you to rethink, retool and revitalize your marketing plan to take advantage of the opportunities created by the microcontent explosion. But to succeed, you’ll need to start thinking and acting small.
Questions
Answered
  1. What is micromarketing and why is it a "must know" new approach for businesses of all sizes?
  2. • Can I really build my brand one blog post, one video clip, or even one tweet at a time? And how?
  3. How do I earn the attention of the right influencers and my core customers?
  4. What can even the biggest business learn from social media savvy consumers (or as Greg calls them "micromavens") who have used micro approaches to achieve their personal goals?
  5. • How to I achieve massive scale in an age when mainstream media is losing ground to consumer content creators and peer-to-peer distribution?
Level Intermediate
Category Branding / Marketing / Publicity
Tags author, Marketing Strategy, social media strategy
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