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Conversion Rate Optimization for Web Page Designers

Event Interactive 2011
Format Solo
Organizer Alex Harris – AlexDesigns.com
Description Designing a successful website for online business takes more than just great creative work. Conversion rate optimization is a key strategy for improving sales, lead generation and capitalizing on paid advertising and marketing campaigns. Here you will takeaway the best practices that I have learned from A/B & Multivariate testing to maximize conversion rates and increase ROI. Examples include using conversion funnels and targeted landing pages.
Questions
Answered
  1. Top Best Practices For Designers To Increase Website Conversions
  2. How a conversion funnel can be designed to build your business
  3. Ways to use A/B & Multivariate testing to optimize your web pages
  4. Tips to capitalize off web traffic coming from paid advertising
  5. Designing Targeted Landing Pages for Sales, Lead Generation and BB
Level Beginner
Category Interface / Interaction Design
Tags conversion, landing pages, User Experience Design
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