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Social Contests: Brand Loyalty Builders or Lazy Marketing?

Event Interactive 2011
Format Solo
Organizer Kelly Ripley Feller – Intel
Description With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.
Questions
Answered
  1. Do contests and/or promotions through social channels like Twitter and Facebook work to build brand affinity?
  2. Which social contests garner better engagement between the participants and the brand?
  3. What are some of the legal guidelines that apply to contests promoted using social platforms like Facebook & Twitter?
  4. How do you measure the success of a social contest?
  5. Since different contests require different levels of investment, how do you determine ROI from your efforts?
Level Intermediate
Category Social Networking
Tags contests, Marketing Strategy, promotions
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