Rise of the (Vending) Machines: Interactivity that POPs |
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| Event | Interactive 2011 |
| Format | Dual |
| Organizer | Michael Leonard – SapientNitro |
| Description | Gone are the days when ”interactive” meant online. These days, interactive technology meets consumers at every touch point via mobile phones, digital signage and even smile-activated vending machines. Interactive technology at the point of purchase (POP) is the next wave of innovation in consumer engagement. As one example, SapientNitro has designed the world’s first smile-activated ice cream vending machine for Unilever, the world's biggest ice cream manufacturer. A demonstration video of the machine can be viewed at the following link: http://www.sapient.com/en-us/SapientNitro/Work.html#/?project=157. To create this groundbreaking experience, creative technologists at SapientNitro harnessed the power of the latest technology across a number of realms, including facial recognition, 3G and Facebook. Designed in a lab by specialist teams intent on creating a machine unlike any other, the unique features of the smile-activated vending machine include: 3G technology to enable uploading and sharing of smiles via social media with the user’s permission and ground-breaking technology. A spokesperson from SapientNitro can discuss the machine, as well as highlight additional examples of interactive technology being used in new and innovative ways, such as signs that interact with consumers, augmented reality on mobile applications and more. |
| Questions Answered |
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| Level | Intermediate |
| Category | Other |
| Tags | Innovative, SapientNitro |