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Title:

Future of Corporate Blogs: What's New & Next

Your vote:
Yes No
Organizer:
Lionel Menchaca , Dell
Description:
A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? What, if any, will replace this medium? How has and will this medium evolve? A behind-the-scenes look at what it takes to 'feed the machine,' manage (internal and external) expectations, plan for growth, deal with opinionated customers, etc.
Questions
Answered:
Level:
Beginner
Category:
Business, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Sheila Scarborough
on 13/9/07
Hi Lionel,

I'm not working in a corporation, but even as a freelancer I'm very much interested in how corporations communicate to their customers through blogs, and how they maintain transparency and authenticity. This sounds like a great panel.
Stephen Williams
on 18/1/09
Sheila I am a freelance web designer and have not found successful corporate blogs. Corporations that want to run a blog need to honest open, allow open commenting to open up a community for their product or brand. If it is bad people will let them know and they can do something about it, or if it is good then it is good marketing and PR for the corporation.
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