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Title:

Future of Corporate Blogs: What's New & Next

Your vote:
Level:
Beginner
Type:
Panel
Category:
Philosophical, Business
Organizer:
Lionel Menchaca , Dell
Description:
A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? What, if any, will replace this medium? How has and will this medium evolve? A behind-the-scenes look at what it takes to 'feed the machine,' manage (internal and external) expectations, plan for growth, deal with opinionated customers, etc.
on 13/9/07
Hi Lionel,

I'm not working in a corporation, but even as a freelancer I'm very much interested in how corporations communicate to their customers through blogs, and how they maintain transparency and authenticity. This sounds like a great panel.
on 18/1/09
Sheila I am a freelance web designer and have not found successful corporate blogs. Corporations that want to run a blog need to honest open, allow open commenting to open up a community for their product or brand. If it is bad people will let them know and they can do something about it, or if it is good then it is good marketing and PR for the corporation.
Do it today!
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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