SXSW 2012 - Getting Your Breakthrough Idea Approved by Decision Makers

Getting Your Breakthrough Idea Approved by Decision Makers
Event	Interactive 2011
Format	Solo
Organizer	John Ellett – nFusion
Description	Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. This panel will provide advice on how to get to “yes” from marketing executives who have approved (and killed) ideas like yours. A discussion of examples from the panelists’ respective companies will be followed by an “open mic” session where the members of the audience get to make one-minute quick pitches for advice from the panelists. The attendee with the best pitch will get a $100 gift card to celebrate his/her creative idea by exploring Austin’s exceptional eateries (or drinkeries) during the conference.
Questions Answered	What do marketing execs look for when reviewing new interactive proposals? What is "the kiss of death" for a new idea? What question must you answer to get to "yes"? How can you build support for your idea before the pitch? How can you turn a "no" into a future "yes"?
Level	Intermediate
Category	Self-Help / Self-Improvement
Tags	executive approval, greenlight, interactive marketing

Getting Your Breakthrough Idea Approved by Decision Makers